How to prepare an Instagram account for advertising

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There are often situations when there is advertising and there is no effect. Why does this happen? One of the reasons is an unprepared account. To launch an advertisement in Instagram, you need to prepare a profile.

Each of us will pass by an unformatted and unprepared account. Each account can be compared to a shop. And it is unlikely that anyone will be interested in an unfinished object. So do not offer your audience an unformatted profile, despite the direction you are pursuing.

Even if the main purpose of advertising in Instagram - to bring the maximum number of people, not to dial the target audience, you still need to take care of filling the account. People often pay attention not to the ad button, but to the profile itself. If there is no information, users will pass by, and advertising will naturally be ineffective, even if it was very cool! What are the criteria that you should pay attention to?

Preparing your profile for traffic

Profile preparation involves filling in important information. The person who visits your page should immediately understand what you offer and what you are. It is also important to leave contact details. This can be an email address, phone number, link to other social networks, link to a personal website.

Defining the strategy

To get effective results from advertising - plan. Lack of planning is one of the most common mistakes of brands.

Often a person is in a hurry and acts extremely thoughtlessly, but it is these actions that harm your business. It's not so fast, it's effective. Every company and every brand must have a goal and a way to achieve it. You have to decide for yourself what kind of product you promote, what results you expect to see through advertising, and in what way this result will be measured. It is these three elements that are the foundation.

Setting up advertising depends on the result that you want to achieve. The goals can be different: to dial a certain number of subscribers or to go to your account. All this can save you a lot of money, nerves and time.

Native Advertising

If you have a choice, choose native advertising. The livelier it is integrated, the livelier the response will be. If you advertise your profile as openly as possible, it is fraught with failure. Do it in an interesting and tasty way. People react to something interesting, and almost half of the users do not perceive direct advertising in social networks.

Take into account your capabilities and budget. Advertising should be justified, and the investment should return in time.


Whichever direction you choose and which product you promote, part of the audience sometimes marks your brand in their profile. These can be marks in photos, videos, Stories. This content, which is created thanks to your subscribers, is very important and useful for promotion. And the explanation is simple: it looks simpler, more honest and real. Think about how this type of content can be applied in your own strategy.

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